Redesigning a Media Platform with 6M+ Users: Improving UX, Performance, and Accessibility at Scale
Redesigned platform with 6M+ monthly visits, improving UX metrics and accessibility.
Analyzed user behavior to drive data-informed redesign, increasing visits by 50% and time on-site by 38%.
Built a scalable UI library, reducing design iteration time for cross-functional teams.
Collaborated with engineers to implement WCAG 2.1 compliance, enhancing accessibility to users.
2023
Challenges:
- Complexity in Content Creation: Existing tools for article creation posed challenges for writers, hindering the process of sharing diverse perspectives.
- Navigation and Readability: Users faced difficulties navigating the website and reading articles seamlessly across various devices.
- Event Management: Premium users lacked a streamlined process to view and register for events hosted on the platform.
- FAQ Navigation: Navigating through frequently asked questions was cumbersome, leading to user frustration.
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Redesign Solutions:
- Streamlined Article Creation: Introducing an intuitive article editor streamlined the content creation process, empowering writers to share their insights effortlessly.
- Improved Navigation: The redesigned website featured enhanced navigation, making it easier for readers to discover new authors and explore diverse content.
- Enhanced Event Pages: Premium users gained access to event dates and streamlined check-in processes, fostering community engagement and participation.
- Revamped FAQ Section: The FAQ section underwent a user-centric redesign, enabling seamless navigation and quick access to essential information.
- Optimized Quiz Pages: Quiz pages were revamped for enhanced accessibility and visual appeal across desktop and mobile devices, enriching user engagement.
- Enhanced Article Pages: Article pages were redesigned for improved readability, featuring infinite scroll functionality for a seamless reading experience.
- Refined Main Page: The main page underwent enhancements to improve accessibility and visual aesthetics while maintaining familiarity for existing users.
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Results:
- Increased User Engagement: Users spent 50% more time on the website, reflecting enhanced user satisfaction and engagement.
- Improved Accessibility and Speed: The website's enhanced accessibility and faster loading times improved the user experience and positively impacted SEO rankings.
- Optimized SEO: Specialized pages enumerating article tags and authors, along with improved AMP pages, bolstered the platform's SEO performance, driving organic traffic and visibility.
