How to save money on social media design?

Figma templates for content managers

Social networks are an important part of a brand, and here you need to stand out, differentiate. The design of social media pages is not new for a long time. But even with a good design, it is difficult to keep track of the consistency and consistency of content design.

Therefore, we at Cactus Vision decided to simplify the work of both the content manager and the designers, and reinforce the unity of the brand.

The biggest problem with designing social media posters is time and money. Designers need to create a unique poster and scale it for each social network. I don't want to hire a social media designer either.

An editor is needed to make this process easier. Figma is an obvious answer, designers use it all the time, it is not difficult to learn and it has a feature - auto-layout. Auto-layout allows you to automatically align elements as we tell them.

We selected the main headings for which posters are needed - so that they are unique for each heading.

As a UX designer, it's obvious to me that not everyone will be able to understand Figma.

Therefore, for the main features - those without which you cannot create and export a poster, I created a guide in Notion. It is more convenient to explain some points in practice, so I recorded a couple of video guides.

As a result, at first everything was not so rosy - the content manager needs to adapt, learn to use it, get used to it. Therefore, on some posters, the text is too close to the frame or the text is too small, which made it look inconsistent.

But we quickly found errors, eliminated and supplemented the guide.

This is how we got a design system for social networks. Designers have more time, and the content manager always has a social media poster ready.